Why Cloud Realty Agents Need to Be A2P Compliant—And How to Do It Right
Why Cloud Realty Agents Need to Be A2P Compliant—And How to Do It Right
If you're using text messaging to stay connected with leads, clients, or prospects, there's something you absolutely must know: A2P compliance. It’s not just telecom jargon—it’s a business-critical requirement for real estate agents who want to use CRMs, appointment tools, or follow-up automations without risking message delivery issues or legal trouble.
Let’s break it all down for you, Cloud-style.
🔍 What Is A2P Messaging?
A2P stands for Application-to-Person messaging. It refers to any text sent from a software platform (like your CRM, marketing automation tool, or appointment system) to an individual’s phone.
Example:
Your CRM auto-sends a showing reminder to a buyer.
Or your recruiting drip campaign texts a prospect about the Cloud opportunity.
These are all A2P messages—and they’re subject to new regulations.
✅ What Does “A2P Compliant” Mean?
In the U.S., major cell carriers like Verizon, AT&T, and T-Mobile now require that any business sending A2P messages through a 10-digit long code (10DLC) registers their:
Brand (your legal business entity, using an EIN)
Campaign (the specific type of messages you’ll send—like reminders, recruiting, or follow-ups)
Phone number(s) used to send those messages
This process verifies your business and tells carriers you’re sending legit, non-spammy messages.
🛡️ Why Compliance Matters
Telecom carriers put these rules in place to:
Reduce spam and fraudulent texts
Protect consumers from deceptive or abusive messaging
Keep trust high in SMS as a communication channel
For real estate professionals, this means your essential communication channels—especially text—stay reliable and legally sound.
⚠️ What Happens If You’re NOT A2P Compliant?
Here’s what’s at stake if you skip the compliance step:
Your messages may never get delivered
Your number may be throttled or blacklisted
You may be fined or banned from sending texts via your CRM
You could lose access to lead follow-up tools, hurting your conversion rates
In other words: no compliance, no contact. Not ideal when timing is everything in real estate.
🏢 Why You Need an EIN to Be A2P Compliant
To register your business for A2P messaging, carriers require that you verify your legal identity using an EIN (Employer Identification Number). Think of it as a Social Security Number for your business—issued by the IRS and used to confirm you’re a legitimate company.
As a Cloud Realty agent, your EIN unlocks powerful CRM features and ensures your messages land in your prospects' hands.
Bottom line:
No EIN = No A2P registration = No texting leads at scale.
🤔 Real Talk for Cloud Realty Agents
Here’s when A2P compliance becomes a must:
You’re mass texting your pipeline
You’ve got automated follow-ups set up
You’re using tools to confirm appointments
You’re running recruiting campaigns through text
If any of that sounds like your business, you need to be registered and compliant. Cloud Realty’s systems are built for scale—but that scale only works if you’re verified and ready to use them the right way.
💡 Take Action
Step 1: Get your EIN from the IRS if you don’t already have one.
Step 2: Work with Cloud Realty’s onboarding team or CRM support to register your A2P campaign.
Step 3: Stay compliant and keep your pipeline flowing.
Texting is still one of the highest-converting channels in real estate—but only if you use it right. With the right tools and compliance in place, Cloud Realty gives you the power to communicate like a pro, without the legal risk.
Need help getting compliant? Our team is here to walk you through the process.
💬 Let’s get your messages delivered—every time.
